Campaign Overview
UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat’s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES’s specialized courses, career opportunities, and academic excellence.
With our data-driven targeting and creative execution, the campaign successfully connected with high-intent students, positioning UPES as a top choice for career-focused education.
Objective
UPES sought to enhance its digital presence by engaging high school and university students actively seeking career-defining education. The objective was to establish UPES as a top-tier institution by driving awareness, increasing student interest, and highlighting key academic offerings.
Challenges
- Targeting Accuracy: Reaching students and parents actively seeking educational opportunities.
- Education Sector Competition: Cutting through the clutter of multiple institutions advertising.
- Balancing Information & Creativity: Making academic content visually engaging while retaining key messaging.
Execution
We implemented a multi-format ad strategy, leveraging Snap Ads for static visuals and Commercial Ads for engaging video storytelling.
- Platforms Used: Snapchat
- Target Audience: M/F, 15-25 years – High school and university students, avid readers, and career-focused individuals.
- Duration: 1 month
Results & Impact
- Massive Reach: The campaign reached a wide audience of students and parents, effectively showcasing UPES offerings.
- High Engagement: Snap Ads achieved a strong 2.52% click-through rate, well above industry standards.
- Compelling Video Performance: The video content drove strong completion rates, indicating high audience interest and message retention.
Through highly targeted and interactive advertising, we helped UPES stand out in the competitive education sector, ensuring millions of students engaged with the brand in a meaningful way.
