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Let’s start this discussion with a question that rarely gets asked, even though it holds a lot of power: What if the inventory that nobody

Let’s give you a situation here. You’re exposed to a standard display ad and then you’re shown an interactive ad with visually appealing aspects. Which

Can you guess who’s holding the audience’s attention these days? We’ll give you a hint; it’s not the mainstream ads that they’re interested in anymore.

Marketing is all about reaching the right people and ensuring they notice your brand or service. But what happens when a chunk of your potential

When you run a campaign, what according to you is the most important aspect of the same? Some advertisers would say creative, some might say

The digital advertising space has been a little too comfortable with data collection. For years, third-party cookies have collected the audience’s data for the marketers,

Monetization, one word that is extremely important for all the publishers but also extremely tricky and challenging to deal with. Ads need to perform, users

This is the time you have in hand to recollect the last ad that grabbed your attention. Do you remember being so impressed by an

When you think about ads that caught your attention, made you stay or even made you think about those long after, what crosses your mind?

When it comes to your ad inventory, monetizing and capitalizing it is extremely crucial, as it has a direct impact on your revenue and operational